Big Bang special edition digi pak:
The illustration for the front cover of the digi pak, simple yet detailed and effective with illument green to attract people, the mise on scene such as the headphones show the music will be modern and will have a beat.
This advertisment for the digipak is hung in a music shop window, it shows all the members of the group and again is simple yet effective, it attracts the eye of the viewers as it is huge, and is easily recogniseable, compared to the other artists poster above it.<iframe width="560" height="349" src="http://www.youtube.com/embed/IKZEmLvYVF0" frameborder="0" allowfullscreen></iframe>
The video starts with a tracking shot of one of group members walking towards the camera as it backs out, it then shows another band member also walking towards the camera but further forward then the previous one, then the camera backs out further to reveal another member, it then starts to turn on its side to capture all three members in one shot, the camera then slowly moves into an over head shot whilst still tracking back to show all 5 members during the chorus, this also introduces the first sights of the destruction in the area. the shot then continues to slowly circle the group as they perform a synchronized dance on a destroyed road, it then tracks again however this time following the lead singer out into the desert, who then turns around and it tracks back on itself elevating into the sky and into a over head shot, which then steeply drops in front of another member and tracks backwards through the smoke and debris of the destruction. the camera then swaps between member to member at a moderate speed then passes through a ruined bus before reaching the chorus and tracking back into a overhead shot. which again shows all the members perform a synchronized dance, and it then retracts and a fade shot out is used to end the video.
This song is the first song of the digipak which is the founding reason there is a video for it, in the video there is destruction, this fits in with the songs meaning as it is about a relationship turning into a disaster.
again in the video white is the main colour and perhaps the destruction portrayed in the video is reflected in the digipak front cover with the skeletal image.
Johnny cash Digipak
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The video shows old Johnny Cash before he died, the video looks back at alot of his memories, through his career, this fits in with the "greatest hits" theme and represents his life as a whole. when the video shows him in the recent times, singing the song, the video is in colour, when he is looking back in the past, the video is in black and white showing the video's are of the far past.
Bi rain - It's Raining digipak
This is the cover of the digipak, it trying to say he's almost "noble" in status and that he is laid back and that will reflect in the music in the album, although the music its self varies, it puts accross a sophisticated, adult sense.
This is the official advertisement for the digipak, this would have been hung up in music shops, again jung ji-hoon is wearing animal prints (reptile) and leather, this again shows he is in luxury and is wealthy, his stage name is highlight to catch passers eyes and so it is quickly recognised as him.
However the first song itself is actually very upbeat and different, though the colour scheme is more or less the same, browns and blacks.
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The digipak design also is contrasting with Jung Ji-Hoon's childhood as he was brought up for the most of his young without a mother or father, and had to look after his younger sister at the same time, as in the digipak he is wearing expensive clothing and looks classy and wealthy, showing how he has reached success and lives in luxury, hence the animal skins.
The music video open on a shot of the sun rising over a cities skyline, this already plays part in the songs name, then it shows a still shot of a pair of feet running on a tar maked surface, most likly a road, it then shows a medium shot of the the artist running, 'perhaps attempting to ecsape the rising sun', it then shows various shots of the artist as he runs and looks up at the sun to see the clouds clearing and it appearing into view, we then see a shot of the artist running into what looks like a storage area, he then slows down and starts walking whilst lip syncing, we then see the artist perform a dance for around 30 seconds, it includes many different shots of the artist from different ranges and directions, there are also many shots that circle the artist and the dancers, this so far shows the music video is not only about the lyrics but also about performing and attracting viewers. we then see the artist sitting on a bed in a darkened room, and the sun behind him is setting, we then see the artist get aggresive and smash a window and destroy his desk as if he is extemly stressed which maybe due to constantly trying to avoid somthing relating to the video and the sun could be anything, in any context, but there to show what ever he is trying to avoid, it is hard and near impossable, it then ends with the artist waking up with the sun coming through the blinds behind him, and finaly a shot of him standing on the rooftop as if he cannot run anymore.
