being as the song is a contempary rock song, the audience is wide and varied, they span from male to female, from the ages 10 - 60, the audience are usually people with an acquired taste for this genre of music but may contain many who just like the song, the audience would typically have a taste for certain other media such as thriller and horror films, we have taken a note of this and will include a similar element in our piece, i.e dark or black and white, although the front cover will much juxtapose this, note the haiku as a poem is based on juxtaposition, the cover to the digipak will attract all sorts of customers to help widen the audience that will buy the end product,
some of the audience will like to play intruments and may want to be able to learn how to play gthe tune of the song, however we have not deicided yet whether we will include the intructions on how to play the tune in the digipak, as it may be an unecissary expense, we have also considered including lyrics to the first song, haiku, so others can learn to sing it too.
the reason we included the electric guitar in the cover for the digipak is so that the usual audience for Amity In Fame, as the audience is expected to like this kind of intrument as it stars in the song and most likly the majority of the other songs the audience listens to, it also tells the first time audience that the album will contain plenty of rock.
QUESTIONAIRRE
we have designed a question for our target audience to answer to give us ideas that ill attract the audience...
Q1
how old are you?
17, 32, 17, 16, 50, 17,
Q2
What is your Gender?
Male, Male, Male, Female, Male, Female.
Q3
Who is your favourite artist?
Panic at the disco, Wujang clan, Red hot chili peppers, Greenday, Katy Perry, Alabama 3,
Q4
What is your favourite music video and why?
Beat it-MJ, reflects my life .
the village people-YMCA, fun.
Pizza hut song, raises serious issues.
Teenage dream, aspires to be the artist.
envelope-foo fighters, interesting, good plot.
Californacation - RHCP's, they look cool.
Q5
favourite genre?
Ska, R&B, Rock, Pop, Rock, Rock
Q6
What type of video do you prefer?
Narrative, performance, Narrative, Narrative, performance, Narrative
Q7
would you consider buying an album from an unsigned artist?
yes, yes, maybe, no, yes, yes
this questionairre has been designed so it is simple yet will collect good detail which will help us make the video as effective and suited to the target audience as possible, it is not intrusive or complicated so no-one asked will have trouble answering it, cutting down on any sample bias that may otherwise be present.
